Acquiring Customers Is Expensive—Keeping Them Is Smarter Most businesses focus heavily on customer acquisition, but retention is where the real revenue is. Loyal customers: ✔ Spend 67% more than new customers.✔ Are 5X more likely to repurchase.✔ Cost significantly less to retain than to acquire. Yet many businesses struggle to keep customers engaged because their […]
Intent Data Won’t Save You If You Use It Like a Cold Call List Intent data is one of the most powerful tools in sales—when it’s used correctly. Done right, it helps you reach buyers who are actively looking for a solution like yours. Done wrong, it turns into just another way to spam people […]
The Right (and Wrong) Way to Use Intent Data in Sales Outreach Intent Data Won’t Save You If You Use It Like a Cold Call List Intent data is one of the most powerful tools in sales—when it’s used correctly. Done right, it helps you reach buyers who are actively looking for a solution like […]
B2B sales and marketing teams are obsessed with intent data—and for good reason. In an ideal world, intent data helps you pinpoint the exact moment when a potential buyer is ready to engage, so you can reach out before your competition even knows they exist. That’s the promise, at least. The reality? Most intent data providers fail to deliver […]
Bad Identity Resolution Creates Bigger Problems Than You Think Businesses rely on identity resolution to unify customer data, improve targeting, and personalize experiences. But when identity resolution fails, it doesn’t just cause minor inconveniences—it leads to: 🚩 Wasted marketing spend on duplicate or misidentified leads🚩 Sales teams working with incomplete or incorrect customer data🚩 Poor […]
Bad Identity Resolution Is Costing You More Than You Think Most companies know that bad data is a problem, but few realize how much poor identity resolution is draining revenue, wasting resources, and damaging customer relationships. If your business struggles with duplicate customer records, mismatched profiles, or disconnected customer journeys, you’re paying for it in […]
Bad Intent Data Is Worse Than No Intent Data at All Intent data is supposed to help sales and marketing teams find in-market buyers faster and close more deals. But when the data is bad? It does the exact opposite. Bad intent data wastes time, burns budget, and sends your team chasing leads that will […]
Is Intent Data Evolving or Just Getting a Fresh Coat of Paint? Every few years, B2B sales and marketing gets a new “game-changing” technology. Predictive analytics, AI-driven lead scoring, and now intent data—all promising to help businesses close more deals, faster. But here’s the question: Is intent data actually evolving, or is the industry just […]
Identity Resolution Has Come a Long Way—Here’s What’s Changed For years, businesses have struggled to track and unify customer identities across multiple devices, accounts, and platforms. The early days of identity resolution relied on basic data matching, but today, AI and machine learning have completely transformed how businesses connect customer data into a single, accurate […]
© Longcut. All Rights Reserved.
