Not All Intent Data Means Someone Is Ready to Buy—Here’s the Difference Intent data is great for spotting who’s researching a problem—but not everyone showing interest is ready to make a purchase. That’s where intent-to-buy data comes in. Unlike general intent data, intent-to-buy data focuses on buyers who are actively making a purchase decision right […]
Your Data Is a Mess—Here’s How to Fix It Every business collects customer data—website visits, email sign-ups, CRM records, purchase history, social media engagement. But here’s the problem: it’s all disconnected. Customers interact with your brand across multiple devices and platforms, yet most companies can’t link those actions together. The result? Duplicate records, wasted ad […]
An Intent Score Is Supposed to Predict Buyer Readiness—But Does It Actually Work? Intent data is great, but not all signals are equally valuable. Someone who downloads an eBook is in a very different stage than someone who just requested a demo. That’s where intent scoring comes in. An intent score assigns a numerical value […]
Not All Intent Data Is Created Equal—Here’s What They Don’t Want You to Know Intent data is the backbone of modern B2B sales and marketing. But not all intent data is trustworthy. Companies like Cognism and LeadGenius promise high-quality B2B contact and intent data, but here’s the real question: Where is that data coming from? […]
Bad Identity Resolution Creates More Problems Than It Solves Identity resolution is supposed to clean up messy customer data, remove duplicates, and create a single source of truth. But when it’s done poorly, it leads to false matches, broken customer journeys, and wasted resources. Businesses relying on bad identity resolution face problems like:❌ Customers receiving […]
Intent Data Is Useless If You’re Tracking the Wrong Topics Intent data helps businesses identify buyers before they ever fill out a form—but how do you know which buyers are relevant? That’s where intent topics come in. Intent topics are the specific subjects, keywords, or themes that intent data providers track to signal buyer interest. […]
Identity Data Is Scattered—But the Right Companies Are Making It Work Businesses today collect tons of customer data, but without identity resolution, that data is fragmented, inaccurate, and incomplete. The companies that win aren’t just collecting more data—they’re using identity resolution to connect the dots and create real business impact. Identity resolution isn’t just about […]
Most Third-Party Intent Data Is Garbage—Here’s Why Third-party intent data is supposed to be a game-changer. Sales and marketing teams buy it expecting to identify ready-to-buy prospects before their competition. But here’s the problem—most third-party intent data is outdated, inaccurate, and completely useless. If you’ve ever purchased an "intent" list, reached out, and got zero […]
Marketing Without Identity Resolution Is a Money Pit Most marketing teams think they’re targeting the right audience. But behind the scenes, duplicate records, disconnected data, and mismatched identities are draining ad budgets and ruining personalization. Without identity resolution, you’re likely:❌ Serving the same ad multiple times to what appears to be different people (but is […]
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