Every sales team wants to close deals faster. But if you’re relying on traditional lead gen methods, you’re probably wasting time on cold leads and long nurture cycles before prospects are even ready to buy.
Intent data flips the script by showing you which prospects are actively in-market right now—so you can focus on leads that are already moving toward a decision.
Here’s how to use intent data to accelerate your sales cycle, reduce wasted effort, and close more deals, faster.
🔥 The Problem: Sales teams spend too much time on leads that aren’t actually in buying mode yet.
🔥 The Fix: Use intent data to filter out low-intent prospects and only focus on high-intent accounts.
✔ Prioritize accounts researching your product category (e.g., "best CRM software for enterprise").
✔ Target companies comparing vendors (e.g., "[Your Company] vs. [Competitor]").
✔ Act fast on repeat website visitors engaging with pricing and case study pages.
🚀 Action Tip: Set up real-time alerts in your CRM when an account shows multiple strong intent signals.
🔥 The Problem: Generic cold outreach slows down deals because it doesn’t align with the buyer’s actual needs.
🔥 The Fix: Use intent signals to craft hyper-relevant messaging that speaks directly to what the prospect is researching.
✔ If they visited your pricing page → Offer a tailored quote or pricing consultation.
✔ If they’re comparing competitors → Send a competitive comparison guide.
✔ If they downloaded a case study → Share a relevant success story.
🚀 Action Tip: Train SDRs to reference intent-driven insights in their emails and calls (e.g., “I saw you were looking at XYZ—here’s how we help with that”).
🔥 The Problem: Most sales teams wait too long to engage leads, letting competitors get in first.
🔥 The Fix: Use intent data to engage buyers when they are actively making a decision.
✔ Respond within 24 hours (or less) when an account shows surging intent.
✔ Call high-intent leads instead of just emailing.
✔ Use retargeting ads to stay in front of decision-makers while they evaluate solutions.
🚀 Action Tip: Automate lead routing so high-intent accounts get immediate follow-up from sales.
🔥 The Problem: Marketing generates leads, but sales doesn’t know which ones to focus on first.
🔥 The Fix: Sync intent data between marketing and sales so both teams focus on the same high-priority accounts.
✔ Marketing nurtures mid-intent accounts with content and retargeting ads.
✔ Sales immediately engages high-intent accounts with direct outreach.
✔ Both teams track which intent signals lead to the fastest conversions.
🚀 Action Tip: Set up weekly sales-marketing check-ins to review intent-based pipeline movement.
🔥 The Problem: Many teams don’t measure whether intent data is actually speeding up their sales cycle.
🔥 The Fix: Track key metrics to see what’s working and refine your approach.
📊 Lead-to-Opportunity Time – Are intent-driven leads converting into pipeline faster?
📊 Opportunity-to-Close Time – Are high-intent leads closing quicker than standard leads?
📊 Response Time Impact – Does faster outreach improve conversion rates?
🚀 Action Tip: If intent-driven leads are closing faster, shift more budget and resources toward intent-based marketing and sales efforts.
If you’re not using intent data to prioritize and accelerate your sales process, you’re losing deals to competitors who are. The fastest teams win—intent data helps you be first.
Want to see how high-quality intent data can speed up your sales cycle?
View the Intent Data Slide Deck to see it in action. If you’re ready to start closing deals faster, you can purchase it here.
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