Intent Data Is Evolving—Are You Ready for What’s Next? Intent data has changed the way sales and marketing teams identify, engage, and close in-market buyers. But the way intent data is collected, used, and valued is shifting fast. With privacy laws tightening, AI advancing, and buyers expecting more personalized experiences, the future of intent data […]
Bad Intent Data Is Worse Than No Intent Data at All Intent data is supposed to help sales and marketing teams find in-market buyers faster and close more deals. But when the data is bad? It does the exact opposite. Bad intent data wastes time, burns budget, and sends your team chasing leads that will […]
Intent Data Isn’t Just for New Leads—It’s a Game-Changer for Keeping and Growing Customers Most companies use intent data to find new buyers—but the smartest businesses use it to retain customers, prevent churn, and expand existing accounts. If you’re only using intent data for prospecting, you’re missing a huge opportunity to protect and grow revenue […]
Speed Wins in Sales—Intent Data Helps You Move Faster Every sales team wants to close deals faster. But if you’re relying on traditional lead gen methods, you’re probably wasting time on cold leads and long nurture cycles before prospects are even ready to buy. Intent data flips the script by showing you which prospects are […]
Your Lead Scoring Model Is Broken Without Intent Data Most lead scoring models are too basic—they rely on outdated engagement signals like email opens or form fills while ignoring actual buying intent. Intent data changes the game by showing which leads are actively researching a solution like yours right now. When combined with lead scoring, […]
Most Retargeting Campaigns Waste Money—Here’s How to Fix That Retargeting campaigns are a staple of digital marketing, but most companies burn budget on ads that don’t convert. Why? Because they’re not using intent data to target the right buyers at the right time. Intent data helps you stop guessing and start targeting accounts that are […]
ABM Alone Isn’t Enough—Intent Data Makes It Smarter Account-based marketing (ABM) is one of the most powerful B2B strategies—but without intent data, you’re still guessing which accounts are actually ready to buy. Intent data removes the guesswork by identifying which accounts are actively researching solutions like yours right now. When you combine intent data with […]
Intent Data Alone Won’t Win—It’s How You Use It That Matters Most companies that buy intent data don’t know what to do with it. They plug it into their CRM, send generic cold emails, and wonder why they’re not seeing results. Meanwhile, the best sales and marketing teams are using intent data to completely outmaneuver […]
Not All Intent Data Means Someone Is Ready to Buy—Here’s the Difference Intent data is great for spotting who’s researching a problem—but not everyone showing interest is ready to make a purchase. That’s where intent-to-buy data comes in. Unlike general intent data, intent-to-buy data focuses on buyers who are actively making a purchase decision right […]
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