Businesses collect massive amounts of data across websites, CRMs, ad platforms, and customer interactions. But without identity resolution, that data is fragmented, duplicated, and unreliable—leading to:
🚩 Marketing waste from targeting the same person multiple times.
🚩 Sales inefficiencies from chasing duplicate or outdated leads.
🚩 Poor customer experiences because teams don’t have a full view of interactions.
🚩 Compliance risks due to inconsistent tracking of consent and preferences.
A strong data strategy starts with identity resolution. By unifying customer profiles across platforms, businesses can unlock the full power of their data for smarter marketing, sales, and customer engagement.
🚩 The Problem: Businesses collect data from multiple sources—CRM, web analytics, customer service logs—but none of it is linked together.
✅ How Identity Resolution Helps:
✔ Unifies customer interactions across all platforms into a single, accurate profile.
✔ Ensures teams see the full customer journey rather than isolated touchpoints.
✔ Eliminates redundant, outdated, and conflicting records.
📌 Example: A financial services company reduced data duplication by 40% after implementing identity resolution across its CRM and marketing tools.
🚩 The Problem: Dirty, duplicate, or incomplete data leads to bad decisions and wasted budget.
✅ How Identity Resolution Helps:
✔ Cleans and deduplicates CRM and marketing databases automatically.
✔ Ensures customer preferences and consent settings are accurate and up to date.
✔ Reduces manual data reconciliation, saving time and resources.
📌 Example: A healthcare provider cut data cleanup time by 50% after using identity resolution to merge patient records.
🚩 The Problem: Third-party cookies and old tracking methods are becoming obsolete.
✅ How Identity Resolution Helps:
✔ Uses first-party data and AI-driven matching instead of relying on third-party cookies.
✔ Enables privacy-compliant tracking, ensuring compliance with GDPR and CCPA.
✔ Builds a long-term, owned data asset that’s not dependent on external providers.
📌 Example: A retail brand increased first-party data match rates by 30% after switching to a privacy-first identity resolution strategy.
🚩 The Problem: Businesses waste budget on poor targeting and inefficient sales processes.
✅ How Identity Resolution Helps:
✔ Prevents duplicate marketing spend by ensuring known customers aren’t targeted for acquisition.
✔ Gives sales teams a complete picture of leads and accounts, leading to higher close rates.
✔ Enables better attribution tracking, so businesses know what’s driving real revenue.
📌 Example: A B2B SaaS company increased demo-to-close rates by 25% by using identity resolution to unify lead data.
🚩 The Problem: Regulations require businesses to accurately track and manage customer data.
✅ How Identity Resolution Helps:
✔ Ensures all customer data is stored, updated, and deleted according to privacy laws.
✔ Prevents compliance risks by tracking consent and opt-outs across platforms.
✔ Reduces liability by eliminating unnecessary or unverified third-party data.
📌 Example: A global enterprise reduced GDPR compliance risks by 30% after centralizing identity resolution across all customer databases.
🚩 Fragmented customer data leads to bad marketing, sales, and customer experiences.
🚩 Duplicate and outdated records create inefficiencies and wasted budget.
🚩 Compliance risks grow as businesses struggle to track and manage customer identities.
🚩 Competitors with better identity resolution will gain a data-driven edge.
🔮 AI-driven identity resolution will enable real-time, automated customer data unification.
🔮 Businesses will shift toward first-party data strategies as third-party tracking fades.
🔮 Identity resolution will be the foundation of advanced personalization, analytics, and compliance.
If your business is struggling with messy, disconnected customer data, identity resolution can fix it.
View the Identity Resolution Slide Deck to see how it works. If you’re ready to start using identity resolution the right way, you can purchase it here.
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