Businesses today collect tons of customer data, but without identity resolution, that data is fragmented, inaccurate, and incomplete. The companies that win aren’t just collecting more data—they’re using identity resolution to connect the dots and create real business impact.
Identity resolution isn’t just about fixing CRM records—it drives better marketing, stronger fraud prevention, and smarter customer engagement. Let’s break down how businesses are using it to cut costs, reduce risk, and boost revenue.
🚀 The Problem: Marketers waste money on duplicate records, misattributed leads, and poor audience segmentation.
✅ How Identity Resolution Helps:
✔ Eliminates duplicate or conflicting customer profiles across marketing platforms.
✔ Connects anonymous web visitors to known customers for better retargeting.
✔ Ensures ads don’t target existing customers with irrelevant acquisition campaigns.
✔ Improves cross-channel personalization, so customers get consistent experiences.
📌 Example: A B2B company reduces ad spend by 30% after using identity resolution to prevent duplicate leads from receiving redundant marketing.
🚀 The Problem: Sales teams waste time on leads they’ve already contacted or prospects using multiple emails and devices.
✅ How Identity Resolution Helps:
✔ Links multiple touchpoints from the same prospect to a single record.
✔ Ensures SDRs aren’t reaching out to leads that already converted.
✔ Helps sales reps understand where a lead is in the buying journey.
📌 Example: A SaaS company improves demo-to-close rates by 25% after implementing identity resolution to show sales reps a unified view of each lead’s engagement.
🚀 The Problem: Fraudsters exploit loopholes in identity systems by creating fake accounts or using multiple identities to commit fraud.
✅ How Identity Resolution Helps:
✔ Flags duplicate or synthetic identities trying to create multiple accounts.
✔ Identifies fraudulent behavior across different channels (email, phone, IP).
✔ Prevents promo abuse, account takeovers, and chargeback fraud.
📌 Example: A fintech company reduces fraudulent account openings by 40% after using identity resolution to block users creating multiple accounts under different names.
🚀 The Problem: Customers expect businesses to recognize them across platforms, but siloed data leads to disconnected experiences.
✅ How Identity Resolution Helps:
✔ Ensures support agents see a full history of customer interactions.
✔ Prevents customers from receiving irrelevant or conflicting messages.
✔ Helps businesses create frictionless, personalized customer experiences.
📌 Example: An e-commerce brand reduces support tickets by 20% after implementing identity resolution to ensure customer interactions are linked across chat, email, and phone.
🚀 The Problem: Privacy laws like GDPR and CCPA require businesses to track how customer data is used and shared.
✅ How Identity Resolution Helps:
✔ Creates a centralized identity record that tracks customer consent preferences.
✔ Ensures compliance by honoring opt-outs across all marketing and sales channels.
✔ Reduces risk by minimizing unnecessary data collection and duplication.
📌 Example: A global brand avoids regulatory fines by using identity resolution to track customer consent across different systems and locations.
🚩 Marketing waste skyrockets – Retargeting the same people multiple times without realizing it.
🚩 Sales teams chase the wrong leads – Reaching out to people who already converted.
🚩 Fraudsters slip through the cracks – Creating multiple accounts under slightly different details.
🚩 Customer experiences break down – No unified data, leading to inconsistent interactions.
🔮 AI-powered identity resolution will make matching faster and more accurate.
🔮 Businesses will shift toward first-party identity tracking as third-party cookies disappear.
🔮 Real-time identity resolution will allow instant customer recognition across platforms.
If your business is struggling with duplicate records, wasted ad spend, fraud risk, or disconnected customer experiences, identity resolution is the key to fixing it.
View the Identity Resolution Slide Deck to see how it works. If you’re ready to start using identity resolution the right way, you can purchase it here.
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