Businesses generate massive amounts of customer data, but without identity resolution, that data is fragmented, duplicated, and unreliable. The result?
🚩 Marketing teams waste budget targeting the same person multiple times under different identities.
🚩 Sales teams chase duplicate or outdated leads, slowing down deal cycles.
🚩 Customer service teams lack full visibility, leading to frustrating experiences.
🚩 Fraudsters exploit gaps in identity data to create fake accounts and commit fraud.
Identity resolution fixes these inefficiencies, improves revenue generation, and enhances customer experience. Here’s how it impacts every area of your business.
✔ Eliminates duplicate customer records, preventing overlapping ad spend.
✔ Ensures known customers aren’t mistakenly included in acquisition campaigns.
✔ Enables precise segmentation, leading to higher engagement and conversion rates.
📌 Example: A B2B SaaS company reduced ad spend by 30% after implementing identity resolution to eliminate duplicate targeting.
✔ Consolidates all customer interactions—website visits, emails, demo requests—into one unified profile.
✔ Ensures SDRs don’t waste time reaching out to leads that already converted.
✔ Helps reps track real buying intent instead of relying on incomplete lead data.
📌 Example: A software company increased demo-to-close rates by 25% after unifying lead data across marketing and sales.
✔ Tracks how each customer interacts across multiple touchpoints, enabling more relevant recommendations.
✔ Prevents disjointed customer experiences by ensuring all teams have access to the same identity profile.
✔ Identifies upsell and cross-sell opportunities based on past behavior and product usage.
📌 Example: An e-commerce brand improved repeat purchases by 15% after using identity resolution to personalize email marketing.
✔ Synchronizes customer profiles across CRM, marketing, customer service, and finance.
✔ Prevents teams from working with conflicting or outdated customer data.
✔ Improves decision-making by providing a single source of truth.
📌 Example: A fintech company reduced manual data reconciliation by 40% after implementing real-time identity resolution.
✔ Ensures support teams have full context on customer history, reducing resolution times.
✔ Prevents duplicate support tickets by recognizing returning customers across channels.
✔ Reduces escalations caused by frustrating, disjointed customer experiences.
📌 Example: A telecom provider cut support ticket volume by 20% by linking customer interactions across phone, chat, and email.
✔ Detects duplicate and synthetic identities, stopping fraudsters from creating multiple fake accounts.
✔ Links suspicious activity across multiple touchpoints to prevent promo abuse and chargeback fraud.
✔ Helps businesses comply with KYC (Know Your Customer) and AML (Anti-Money Laundering) regulations.
📌 Example: A financial institution reduced fraudulent account openings by 35% using identity resolution to detect duplicate signups.
🚩 Marketing ROI drops – Wasted budget on duplicate targeting and inaccurate audience segments.
🚩 Sales cycles slow down – Reps chase outdated or misidentified leads, delaying revenue.
🚩 Customer satisfaction declines – Disjointed experiences frustrate users, leading to churn.
🚩 Fraud and compliance risks rise – Gaps in identity data allow bad actors to exploit the system.
🔮 AI-powered identity resolution will enable real-time data unification for faster decision-making.
🔮 First-party data will become the foundation of identity resolution, improving accuracy and compliance.
🔮 Businesses that invest in identity resolution will outperform competitors by delivering seamless, personalized experiences.
If your business is losing revenue due to duplicate data, inefficiencies, or bad targeting, identity resolution is the solution.
View the Identity Resolution Slide Deck to see how it works. If you’re ready to start using identity resolution the right way, you can purchase it here.
© Longcut. All Rights Reserved.
