As third-party cookies disappear and privacy regulations tighten, businesses are turning to data cleanrooms to analyze customer data while maintaining compliance. But for cleanrooms to work, businesses must first ensure their data is accurate, unified, and properly resolved.
🚩 Disorganized customer data makes cleanroom insights unreliable.
🚩 Duplicate or fragmented records lead to inaccurate targeting.
🚩 Mismatched identities increase privacy risks.
Identity resolution fixes these issues by ensuring that only clean, privacy-safe, and properly matched data enters a cleanroom—maximizing its value.
A data cleanroom is a secure, privacy-compliant environment where businesses and partners can match, analyze, and share data without exposing personal information.
✔ Used by brands, advertisers, and platforms to analyze customer interactions while protecting identities.
✔ Ensures compliance with GDPR, CCPA, and other privacy regulations.
✔ Helps businesses gain insights without third-party cookies or invasive tracking.
A retailer wants to analyze how its customers interact with ads on a major platform (e.g., Google or Meta).
Without a cleanroom:
🚩 The retailer must share raw customer data with the platform, raising privacy risks.
🚩 Matching customer interactions across systems is difficult due to inconsistent identifiers.
With a cleanroom + identity resolution:
✔ Customer data is hashed and anonymized before entering the cleanroom.
✔ The retailer can match identities without exposing personal details.
✔ Marketing teams gain insights into ad effectiveness while maintaining compliance.
✔ Removes duplicates and incorrect records to ensure only clean data is used.
✔ Standardizes customer identities across different platforms and datasets.
✔ Ensures marketing insights are based on accurate, verified data.
✔ Uses hashed, encrypted identifiers instead of personally identifiable information (PII).
✔ Ensures cleanroom data meets GDPR, CCPA, and privacy sandbox standards.
✔ Helps businesses comply with data-sharing restrictions while still extracting valuable insights.
✔ Enables cross-platform attribution and measurement in a privacy-safe way.
✔ Helps advertisers track campaign effectiveness without direct data sharing.
✔ Allows brands to build high-quality lookalike audiences while respecting user consent.
🚀 More Accurate Analytics – Businesses get real insights from clean, de-duplicated data.
🚀 Better Advertising ROI – Brands can measure real engagement without privacy violations.
🚀 Stronger Compliance & Security – Data remains anonymized and encrypted, reducing risk.
🚀 Future-Proofed Marketing – Identity resolution enables targeting and measurement without third-party cookies.
🚩 Inaccurate insights due to duplicate or mismatched customer records.
🚩 Wasted ad spend on misidentified or redundant audiences.
🚩 Increased compliance risks if improperly matched data leads to privacy violations.
🚩 Limited ability to track marketing performance in a cookieless world.
🔮 AI-driven identity resolution will enable clean, privacy-safe data matching across platforms.
🔮 Businesses will rely on first-party data strategies to power advertising and analytics.
🔮 Data cleanrooms will become the standard for secure, cross-platform measurement.
If your business is exploring data cleanrooms, privacy-safe marketing, or cookieless attribution, identity resolution is the key to making it work.
View the Identity Resolution Slide Deck to see how it works. If you’re ready to start using identity resolution the right way, you can purchase it here.
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