Fraud prevention and risk management rely on accurate identity data to detect and stop bad actors. But without identity resolution, businesses are vulnerable to:
❌ Duplicate or fake accounts slipping through fraud detection systems
❌ Customers creating multiple identities to abuse promotions or bypass bans
❌ Incomplete records making it impossible to track fraudsters across platforms
Identity resolution stitches together fragmented data, making it harder for fraudsters to hide behind multiple identities and easier for businesses to spot, block, and prevent fraudulent activity.
Most fraud detection systems rely on isolated data points like email addresses, phone numbers, or device IDs. But fraudsters easily bypass these checks by:
Without identity resolution, these behaviors look like separate, legitimate users instead of being flagged as patterns of fraud.
✔ Matches multiple records with similar but slightly different details, exposing fraud rings
✔ Identifies when the same person is trying to create multiple accounts
✔ Prevents bonus and promotion abuse by linking duplicate identities
✔ Tracks fraud attempts across email, phone, IP address, and device data
✔ Stops fraudsters from creating new accounts after being banned
✔ Prevents chargeback fraud by linking transactions to known fraud patterns
✔ Ensures businesses truly know who they are dealing with
✔ Helps financial institutions comply with AML (Anti-Money Laundering) and KYC regulations
✔ Reduces false positives, so real customers don’t get mistakenly flagged
🚩 Fraudsters exploit disconnected systems – Businesses fail to link fraudulent behavior across multiple accounts.
🚩 Increased financial losses – Chargebacks, promotion abuse, and identity theft lead to revenue leakage.
🚩 False positives frustrate real customers – Legitimate users get blocked while fraudsters slip through.
🔮 AI will improve real-time fraud detection by identifying suspicious behavior patterns faster.
🔮 Cross-industry identity resolution networks will allow businesses to share fraud data securely.
🔮 Privacy-first identity matching will balance fraud prevention with compliance and user trust.
If your business is struggling with duplicate accounts, fraud rings, or identity abuse, identity resolution can help.
View the Identity Resolution Slide Deck to see how it works. If you’re ready to start using identity resolution the right way, you can purchase it here.
© Longcut. All Rights Reserved.