The businesses that dominate their markets aren’t just collecting data—they’re connecting it, unifying it, and activating it smarter than their competitors.
Identity resolution is the key to turning disconnected customer interactions into actionable insights. Without it, businesses fall behind, struggling with:
🚩 Duplicate customer records leading to wasted marketing spend
🚩 Sales teams chasing outdated or misidentified leads
🚩 Broken customer journeys causing churn
🚩 Competitors delivering better personalization and targeting
Here’s how identity resolution gives businesses a competitive edge across marketing, sales, customer experience, and fraud prevention.
✔ Ensures you’re not targeting the same person under multiple identities.
✔ Prevents known customers from seeing acquisition ads, reducing unnecessary spend.
✔ Improves ROAS (Return on Ad Spend) by making every dollar work harder.
📌 Example: A B2B SaaS company reduced ad spend by 30% after using identity resolution to remove duplicate leads from their campaigns.
✔ Links anonymous website visits to known customer profiles.
✔ Creates more accurate lookalike audiences based on full customer journeys.
✔ Ensures customers see the right offers at the right time across all channels.
📌 Example: An e-commerce retailer increased email engagement by 40% after using identity resolution to segment customers based on browsing + purchase history.
✔ Merges multiple touchpoints into a single, dynamic profile for every lead.
✔ Helps reps see which accounts are actively engaging across different channels.
✔ Eliminates time wasted on outdated, duplicate, or irrelevant contacts.
📌 Example: A software company improved demo-to-close rates by 25% after using identity resolution to track full-funnel engagement.
✔ Uses AI to detect buying signals across multiple platforms.
✔ Helps reps prioritize the right leads instead of chasing bad data.
✔ Gives teams a 360-degree view of every account’s real-time activity.
📌 Example: A financial services firm reduced its sales cycle by 20% after integrating identity resolution with its CRM.
✔ Links customer interactions across email, chat, phone, and in-store visits.
✔ Prevents customers from having to repeat themselves every time they interact with your business.
✔ Provides a consistent, personalized experience across all channels.
📌 Example: A telecom company reduced customer support escalations by 30% after implementing identity resolution across their service channels.
✔ Recognizes returning customers, even if they switch devices or email addresses.
✔ Helps businesses personalize retention offers based on actual customer behavior.
✔ Identifies at-risk customers before they churn, enabling proactive engagement.
📌 Example: A subscription service increased customer retention by 18% after using identity resolution to predict churn risk.
✔ Identifies synthetic and duplicate identities used for fraud.
✔ Prevents fraudsters from creating multiple accounts under different details.
✔ Strengthens compliance with KYC (Know Your Customer) and AML (Anti-Money Laundering) regulations.
📌 Example: A financial institution reduced fraudulent account openings by 35% after using identity resolution to detect duplicate signups.
🚩 Competitors using identity resolution will steal market share with better marketing and sales strategies.
🚩 Your business will waste budget on bad data while others optimize efficiency.
🚩 Customers will choose brands that deliver seamless, personalized experiences.
🚩 Compliance risks will increase as privacy regulations get stricter.
🔮 Businesses using AI-powered identity resolution will outperform competitors relying on outdated data strategies.
🔮 First-party data will become the most valuable asset for identity tracking and personalization.
🔮 Companies that master identity resolution will increase revenue, improve customer loyalty, and reduce fraud risks.
If your competitors are delivering better personalization, closing more deals, or optimizing marketing spend more efficiently, identity resolution is likely their advantage.
View the Identity Resolution Slide Deck to see how it works. If you’re ready to start using identity resolution the right way, you can purchase it here.
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