For years, businesses relied on third-party cookies to track users, personalize marketing, and measure ad performance. But now, major browsers are phasing them out, privacy laws are tightening, and traditional tracking methods no longer work.
🚩 Marketers are losing visibility into customer behavior.
🚩 Ad targeting and retargeting strategies are breaking.
🚩 Attribution models are becoming less reliable.
The solution? First-party identity resolution. By unifying customer data across devices and platforms, businesses can continue tracking, targeting, and personalizing marketing without third-party cookies.
🚩 Privacy Regulations Are Tightening – Laws like GDPR, CCPA, and other global policies restrict cross-site tracking.
🚩 Tech Giants Are Killing Cookies – Google, Apple, and Mozilla are phasing out third-party cookies from browsers.
🚩 Consumers Want More Control – Users are rejecting invasive tracking and demanding greater transparency.
Without a replacement strategy, businesses risk losing critical customer insights, advertising efficiency, and revenue opportunities.
✔ Collects first-party data directly from customer interactions, logins, and opt-ins.
✔ Uses hashed emails, phone numbers, and customer IDs as new privacy-safe identifiers.
✔ Builds a persistent, cookieless identity graph that businesses control.
✔ Uses AI to link customer interactions across mobile, web, email, and offline.
✔ Recognizes users even if they switch devices or clear cookies.
✔ Creates a unified customer profile for seamless engagement.
✔ Ensures customer data is collected transparently and with consent.
✔ Enables contextual and behavioral targeting without third-party cookies.
✔ Enhances ad campaigns with first-party insights and AI-driven matching.
✔ Ensures marketing teams can track the real impact of campaigns.
✔ Prevents misattribution by connecting anonymous interactions to known customers.
✔ Provides privacy-safe insights into customer behavior and ad performance.
🚀 Better Personalization – Brands can still recognize customers and deliver relevant messaging.
🚀 Stronger Ad Targeting – Businesses can build first-party audiences for effective advertising without cookies.
🚀 Accurate Marketing Attribution – Teams can measure real customer journeys, not just isolated touchpoints.
🚀 Future-Proofed Data Strategy – Businesses become less dependent on external platforms and more reliant on owned, high-quality data.
🚩 Customer tracking will break, reducing personalization effectiveness.
🚩 Ad spend will be wasted on untargeted, less efficient campaigns.
🚩 Marketing attribution will become unreliable, making optimization difficult.
🚩 Competitors who invest in first-party identity resolution will outperform you.
🔮 AI-driven identity resolution will replace cookie-based tracking with first-party, consent-driven strategies.
🔮 Businesses will rely on data cleanrooms, hashed identifiers, and contextual targeting for marketing.
🔮 The brands that build a strong first-party identity strategy today will dominate the post-cookie landscape.
If your business is losing visibility due to the end of third-party cookies, identity resolution is the fix.
View the Identity Resolution Slide Deck to see how it works. If you’re ready to start using identity resolution the right way, you can purchase it here.
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