Customers expect seamless interactions across websites, email, ads, mobile apps, and in-store visits. But when businesses lack identity resolution, omnichannel marketing falls apart.
🚩 Customers see inconsistent messaging across platforms.
🚩 Marketing can’t track cross-device behavior, leading to redundant ads.
🚩 Sales and support teams lack a unified customer view.
Identity resolution solves these problems by connecting fragmented customer data, ensuring a seamless experience across all channels.
Most businesses track customer interactions in separate silos, making it impossible to connect the full customer journey.
Without identity resolution:
Since these interactions aren’t linked, the business:
🚩 Fails to recognize the same customer across devices.
🚩 Wastes ad spend retargeting a completed purchase.
🚩 Misses the opportunity to upsell or enhance the post-purchase experience.
With identity resolution:
✔ All interactions are merged into a single, real-time profile.
✔ Marketing knows when to stop retargeting and when to send personalized recommendations.
✔ The customer receives a seamless, relevant experience across every touchpoint.
✔ Links interactions from email, website, ads, social media, mobile apps, and in-store visits.
✔ Ensures personalization is consistent no matter where a customer engages.
✔ Prevents data fragmentation that leads to duplicate messaging.
✔ Recognizes customers even if they switch devices or browsers.
✔ Provides a complete view of the customer journey, improving attribution accuracy.
✔ Prevents wasted budget by ensuring ads target the right stage of the funnel.
✔ Adjusts messaging dynamically based on live customer behavior.
✔ Ensures customers see the right content, at the right time, on the right channel.
✔ Enhances customer loyalty by making interactions feel personal and relevant.
✔ Stops retargeting customers who already converted.
✔ Ensures ad budgets focus on the highest-value prospects.
✔ Improves lookalike audiences by using clean, unified customer profiles.
🚀 Better Customer Experiences – Seamless, relevant messaging across all platforms.
🚀 Higher Conversion Rates – Customers receive offers that match their real-time behavior.
🚀 More Efficient Ad Spend – No wasted budget on duplicate targeting.
🚀 Stronger Brand Loyalty – Customers feel recognized and valued at every stage.
🚩 Customers receive inconsistent or redundant messaging.
🚩 Marketing attribution is inaccurate, leading to poor decision-making.
🚩 Ad budgets are wasted on duplicate or irrelevant targeting.
🚩 Competitors with better identity resolution outperform you in engagement and retention.
🔮 AI-driven identity resolution will make real-time omnichannel personalization the standard.
🔮 Businesses will rely on first-party identity strategies as third-party cookies disappear.
🔮 Real-time identity tracking will ensure seamless, frictionless customer interactions.
If your omnichannel marketing strategy isn’t delivering seamless, personalized experiences, identity resolution is the fix.
View the Identity Resolution Slide Deck to see how it works. If you’re ready to start using identity resolution the right way, you can purchase it here.
© Longcut. All Rights Reserved.
