Stop Guessing—Start Closing Deals If you’ve been in sales or marketing for more than five minutes, you’ve probably heard the term intent data thrown around. But let’s be real—half the people using the term don’t actually know what it means, and the other half are just using it as a buzzword to sell you something. So, what’s […]
Data Is Useless If It’s Not Connected Businesses collect massive amounts of data across websites, CRMs, ad platforms, and customer interactions. But without identity resolution, that data is fragmented, duplicated, and unreliable—leading to: đźš© Marketing waste from targeting the same person multiple times.đźš© Sales inefficiencies from chasing duplicate or outdated leads.đźš© Poor customer experiences because […]
Bad Data Is Killing Your B2B Pipeline B2B companies rely on data for everything—lead generation, sales outreach, account-based marketing, and customer retention. But if that data is inaccurate, incomplete, or duplicated, it’s doing more harm than good. Without identity resolution, your data problems look like this:❌ Multiple records for the same company because employees use […]
Third-Party Data Is Fading—Here’s What Comes Next For years, businesses relied on third-party cookies, ad networks, and external data providers to track customers and personalize marketing. But privacy regulations, browser restrictions, and growing consumer awareness are making third-party data unreliable and unsustainable. The solution? First-party data—information collected directly from customer interactions with your brand. When […]
Your Data Is Being Bought and Sold—Here’s What You Need to Know Your online activity, your searches, the articles you read, the forms you fill out—it’s all valuable. And there’s a massive industry built around collecting, packaging, and selling that data to businesses. Companies pay top dollar for access to buyer behavior insights, and data […]
If You’re Buying Intent Data, You Need to Know Where It Comes From ZoomInfo is one of the biggest names in B2B data. Their platform promises to help sales and marketing teams identify in-market buyers before they even reach out. Sounds great. But let’s ask the real question—where does ZoomInfo actually get its intent data? […]
If You’re Buying Intent Data, You Should Know Where It’s Coming From Intent data is everywhere. Every B2B sales and marketing team wants it. Every data provider swears they have the best version of it. But here’s the question no one asks enough—where does this data actually come from? If you’re making decisions based on […]
Intent Data Is Evolving—Are You Ready for What’s Next? Intent data has changed the way sales and marketing teams identify, engage, and close in-market buyers. But the way intent data is collected, used, and valued is shifting fast. With privacy laws tightening, AI advancing, and buyers expecting more personalized experiences, the future of intent data […]
How Do You Actually Resolve Identities? Here’s the Breakdown Every business is sitting on a pile of fragmented customer data—email addresses, website visits, CRM records, purchase history, and social media interactions. But without identity resolution, these data points stay disconnected, leaving businesses with duplicate records, wasted marketing spend, and an incomplete view of their customers. […]
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